Privacy Policy

Last updated: April 2026

1. Introduction

Care Plan Inc. (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (careplaninc.com), associated websites (michiganhomehelp.org), or interact with our services.

2. Information We Collect

We may collect information you voluntarily provide when you fill out a form, request a consultation, call us, or otherwise contact us. This may include your name, email address, phone number, mailing address, information about your care needs or the care needs of a family member, insurance or Medicaid status, and veteran status.

We may also automatically collect certain technical information when you visit our website, including your IP address, browser type, operating system, referring URLs, pages viewed, and time spent on our site. This information is collected through cookies and similar tracking technologies.

3. How We Use Your Information

We use the information we collect to respond to your inquiries and provide the services you request, to schedule consultations and coordinate care, to process Michigan Home Help Program enrollment applications, to coordinate VA home care services, to send follow-up communications related to your inquiry, to improve our website and services, and to comply with legal obligations.

4. HubSpot

Our website uses HubSpot to manage forms, contact submissions, and communications. When you submit a form on our site, your information is stored in HubSpot’s platform. HubSpot has its own privacy practices, which you can review at hubspot.com/legal/privacy-policy. We use HubSpot to manage and respond to inquiries, not to sell or share your data with unrelated third parties.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and understand where our visitors come from. You can control cookie settings through your browser preferences. Disabling cookies may affect the functionality of certain features on our website.

We may use Google Analytics, HubSpot tracking, and similar tools to understand website usage patterns. These tools may collect anonymized data about your browsing behavior.

6. Third-Party Services

We may share your information with trusted third-party service providers who assist us in operating our website and delivering our services, including HubSpot (CRM and form management), Google Analytics (website analytics), WP Engine (website hosting), and payment processors for applicable services. These providers are obligated to keep your information confidential and use it only for the purposes we specify.

7. Government Agency Coordination

If you engage Care Plan Inc. for VA home care or Michigan Home Help Program services, we may share relevant information with the U.S. Department of Veterans Affairs, the Michigan Department of Health and Human Services (MDHHS), or other government agencies as required to facilitate your enrollment, eligibility verification, or ongoing care coordination. This sharing is done solely for the purpose of delivering the services you have requested.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. If you request deletion of your data, we will make reasonable efforts to comply, subject to any legal or regulatory requirements that may require us to retain certain information.

10. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including the right to access the personal information we hold about you, the right to request correction of inaccurate information, the right to request deletion of your information, the right to opt out of marketing communications, and the right to withdraw consent where consent was previously given. To exercise any of these rights, please contact us using the information provided below.

11. Children’s Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly.

12. Do Not Track Signals

Some browsers offer a “Do Not Track” feature. Our website does not currently respond to Do Not Track signals. However, you can manage your cookie and tracking preferences through your browser settings.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes acceptance of the updated policy.

14. Contact

If you have questions or concerns about this Privacy Policy or how your information is handled, contact us at:

Care Plan Inc.
6 Parklane Blvd Suite 444
Dearborn, MI 48126
Phone: (313) 982-3795
Email: info@careplaninc.com